L’utilisateur à l’épreuve des recommandations algorithmiques : une exploration des tensions normatives
ADENET RAIMONT Christopher, GICQUEL Yohann
The influence of Religiosity on digital relationship quality in the banking sector
AKIKI Georges, TOURNOIS Nadine
THE RISE OF VIRTUAL INFLUENCERS: EVALUATING ENGAGEMENT ACROSS HUMAN AND AI PERSONAS
BALLESTERA Estefanía, RUBIO Natalia, RUIZ Carla
The impact of augmented reality on visitor experience and behavioral intentions in cultural sites
BEN MBAREK Oumayma, SAID BEN RACHED Kaouther
THE EFFECTIVENESS OF GAMIFICATION AND PERSONALIZATION STRATEGIES IN THE STAGE OF ENTERING INTO AN ONLINE RELATIONSHIP WITH A PROSPECT
DE PECHPEYROU Pauline, AMINE Abdelmajid, JOUET Elodie
Face the Truth : A Clear Vision through an Ethical Research of Facial Expressions A delphi method to propenose guidelines according to IP/IT experts
DE SAINTE MARESVILLE Charlotte, PETR Christine
L’effet du dispositive Nutri-score sur le consentement à payer des consommateurs à faibles revenus pour des produits agro-alimentaires : le cas des céréales
DELANNOY Arnaud, LAROUTIS Dimitri, NJENGOUE Ange
Influencers, the new actors of digital democracy
DELGADO Juan, BUIL Tamar
Aging Like Fine Wine: The Evolution of Digital Marketing communication through Archetypal Wine Brand Storytelling (AWBS)
DI LEO Alessio, CECCOTTI Federica, MATTIACCI Alberto
How Digitally Experts are Digital Natives? About Online Experiential Learning of Digital Marketing Students
DJEDIDI Amina, VANDENBULCKE Virginie
Portrait des followers des influenceurs virtuels : typologie des followers et exploration de leur relation avec Lil Miquela
DRIDI ALOUI Sahar
How deep is your love? Explore user attachment to digital sharing platforms
DUONG Quynh Lien
Digital Nudges in Email Marketing to increase Recurring Donations for Non-Profit Disaster Relief Organizations
DURST Carolin, LAUHOFF Caroline
Influence of gender and age of artists on views and likes on TikTok
GALLE Clara, DOST Florian
Navigating Digital Accessibility in the context of Corporate Digital Responsibility: Motivations and Challenges
KNOPF Tobias, TRUM Sina
L’impact ambivalent de l’usage des réseaux sociaux numériques sur l’estime de soi des utilisateurs
LAO Aurély, BALBO Laurie, CAMUS Sandra, DERBAIX Maud, MASCIANTONIO Alexandra
The AI Penalty: Exploring User Perception and Engagement with AI-Generated Content on Instagram
LAU Vanessa, DOST Florian, MALLET Stéphane, MY BUI Chi Thuy
L’ESSAYAGE VIRTUEL : L’INFLUENCE DU TYPE D
LEMOINE Jean-François, MSAKNI Sarra
Gender stereotypes and the representation of body and nutrition: a study of fitness accounts on Instagram
MALLET Stéphane, DAVID Maxime, EZAN Pascale, FERREIRA DA SILVA Marina, HOELLARD Emilie, ROUEN-MALLET Caroline
The role of generative AI contextualization in the adoption of voice assistants
MUSELET Jérémie, MARTIN-SALERNO Annabel
Disengaging from Polarized Debates: Promises and Pitfalls of Expressing Receptiveness on Social Media
NOROTTE Yvan, CHAXEL Anne-Sophie
How User Sentiments on the Italian Brain Drain Shape Social Media Engagement: Exploring Sentiment Polarity, Variance, and Platform Differences
PITASSI Nicole, PARK Ji Mi
Advancing Human-Object Relationship Theory: An Exploration of Relationships Between Consumers and Digital Voice Assistants
REDLER Joem, PERSKE Antonia
How Video Length Shapes Engagement
REICHSTEIN Thomas, DOST Florian
Do virtual influencers really influence consumers’ purchase intentions?
ROMANA GARRONE Carola, CAPONE Veronica, MATTIACCI Alberto, TOUTI Magda
Leveraging a positive perceived image to boost social media usage in B2B companies
SARTI Elena, MARTINELLI Elisa
The Influence of GenAI-Assistance on Perceptions of Brand-Generated Content in Social Media - A Pilot Study
SCHULTE Benjamin Krischan, NAUJOKS Tobias, POLFUSS Jonas
Comprendre comment la digitalisation modifie l’expérience du spectacle sportif in situ : Étude de l’utilisation des applications mobiles des clubs par les spectateurs
VIVARELLI Agathe, FLECK Nathalie