Challenges in Strategic Customer Management in International and Multicultural Markets
AHMADI Alireza, IVENS Björn Sven, KADAM Nayan, NIERSBACH Barbara

Exploring consumer perceptions of sustainable Made in Italy products: towards a theoretical framework
CARLONI Elisa, ARGHISTANI Najeeb, BERTOLI Giuseppe, CODINI Anna

Asymmetric Effects of User Generated Multi-Attribute Evaluation on Hotel Online Ratings: Do They Vary Among Cultures?
GIOVANIS Apostolos, ATHANASOPOULOU Pinelopi

Marketing and Nationalist Politics: The Case of India and China
JOURDAN Philippe, PACITTO Jean-Claude

Equifinality in Global Account Management: A Cross-Cultural FsQCA Analysis of India and Germany
KADAM Nayan, IVENS Björn Sven, NIERSBACH Barbara

Cross border acquisition: Effects of country-of-origin on consumers’ acceptance of new healthcare systems
KUMAGAI Ken

Integrating Sustainability and Country Image: Strategic Insights from the Italian Fashion Industry
SCRIMIERI Chiara, CECCOTTI Federica, PASTORE Alberto, PATRIZI Michela