Acceptance Differences Across Various Purpose Marketing Topics: Theory, Empirical Study Results Among Young Target Groups, and Implications
BELLGER Mariam, KOCKRO Alina, KURZ David, RECKHORN Magnus, SIEMS Florian
Learning Format Innovation A Structured Five Stage Model
BOTSCHEN Günther, BERNHART Josef, PROMBERGER Kurt
A Socio-Technical Systems Framework for Embedding Generative AI in Marketing Practices: Bridging Human and Technological Dynamics
BUDDHIMA Sandamalie Hettiarachchy, BRAID Mairead
Unlocking Value Creation in Marketing through AI A Conceptual and Practical Approach
CACHO-ELIZONDO Silvia
L’EVOLUZIONE DELLA BLUE ECONOMY IN UN’OTTICA DI “BLUE MARKETING”: UNA REVISIONE BIBLIOMETRICA
COPPOLA, Diego Gabriele, MILETI Antonio, PRETE Irene
Impact of growth hacking on startup growth
JOFFRE Corentin, BEN MILLED-CHERIF Hella, BEN ZARB Khaoula
L'EXPÉRIENCE DE VULNÉRABILITÉ D’UN ENTREPRENEUR « PHENIX » AU SERVICE DE SON AVANTAGE CONCURRENTIEL
LAUTISSIER Stephane, BENMOYAL BOUZAGLO Sarah
Legitimacy to explain women entrepreneurs' business strategies
ROUATBI Amina, ESTARAGUE Justine
Purpose Marketing and Brand Activism: The Need for Contextual Strategies
SIEMS Florian, BRENDEL Benedikt, BUHL Alina, RUGER Sophie, SCHMIDT Holger