Does sustainability-consciousness affect consumers’ responses to marketers’ initiatives? Lessons from product design evaluation
ACKERMANN Claire-Lise, BELBOULA Imène, HETET Blandine

Blockchain in luxury fashion: a collaborative approach to innovation and trust
BALLINI Elisa, BATTAGGIA Matteo, CEDROLA Elena

EUROPEAN HIGHER EDUCATION AREA: COLLABORATIVE ONLINE INTERNATIONAL LEARNING (COIL) IN MARKETING
CARRILLO LABELLA Rocio, FORT Fatiha

Co-Branding as a catalyst for innovation: A qualitative study across industries
ELSADEK Nour, BEN MILLED-CHERIF Hella, BEN ZARB Khaoula

Consumption and eco-conception: toward a new collaboration? A study among French consumers
LAVORATA Laure, TERRO SOULA Nawal

Adoption de la cryptomonnaie : une analyse sous le prisme de la Valeur Unifiée Perçue
NDANGA AMABIGNINA France Aimée, MBAM Augustin Junior