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Sales

IMPACTO DE PROMOCIONES EN APLICACIONES MÓVILES EN LA INTENCIÓN DE COMPRA Y LEALTAD DEL CONSUMIDOR: EFECTO MODERADOR DE LA
GONZALES-BASPINEIRO Georgina, GARRIDO-MORGADO Álvaro

Digital Personal Selling: How Adding Personal Details about the Seller Drives Supplier Preference in Automated B2B Communication
HUTTELMAIER Hannes, BAUMANN Max, HEIGL Julia

Gender match for continuous performance in KAM: A seven country qualitative analysis investigating different roles and competences of male and female KA Managers for joint success
NIERSBACH Barbara, KADAM Nayan

A DYNAMIC MODEL OF CUSTOMER KNOWLEDGE MANAGEMENT IN LEGACY FIRMS: A CASE FROM THE RETAIL SECTOR
OURZIK Victoria, VOLLE Pierre

THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFAC
PESCATORE Mafalda, FARACE Stefania

Impact of Service Quality and Relationship Variables on Hotel Customer Loyalty: A Meta-Analysis
REITENBERGER Raphaela, PICK Doreén

Télétravail : Ce que réclament réellement les vendeurs de la génération Z
ROCHE Didier