THE RISE OF VIRTUAL INFLUENCERS: EVALUATING ENGAGEMENT ACROSS HUMAN AND AI PERSONAS
BALLESTERA Estefanía, RUBIO Natalia, RUIZ Carla
THE INFLUENCE OF TIME INVESTED ON INITIAL STAGES OF THE CUSTOMER JOURNEY ON SATISFACTION WITH A SERVICE EXPERIENCE
BLANCO-MORENO Sofia, CASALó Luis, COSTA-FEITO Aroa, SANTOS Ramen
A JOURNEY-CENTRIC APPROACH TO BUSINESS GROWTH: ENHANCING CUSTOMER EXPERIENCE FOR COMPETITIVE EDGE
BLANCO-MORENO Sofia, BAYRAM ARLI Nuran, SANTOS Ramen
Cognitive pathways in VR-based metaverse brand experiences: Enhancing consumer brand engagement through perceived absorption
BOCCALINI Sara, PATRIZI Michela, VERNUCCIO Maria
Unveiling the Drive: Exploring Motivations Behind Cultural Consumption
BOUSIOUTA Chrysoula
EUROPEAN HIGHER EDUCATION AREA: COLLABORATIVE ONLINE INTERNATIONAL LEARNING (COIL) IN MARKETING
CARRILLO LABELLA Rocio, FORT Fatiha
L’EVOLUZIONE DELLA BLUE ECONOMY IN UN’OTTICA DI “BLUE MARKETING”: UNA REVISIONE BIBLIOMETRICA
COPPOLA, Diego Gabriele, MILETI Antonio, PRETE Irene
ASSESSING TOURIST PREFERENCES AND PERCEPTIONS OF LOCAL WINES IN TRAVEL DESTINATIONS
DEL CASTILLO Edgar Javier Sabina, DEL MAR SERRANO Maria, DíAZ ARMAS Ricardo Jesús, TAñO Desiderio Gutiérrez
Influencers, the new actors of digital democracy
DELGADO Juan, BUIL Tamar
Avaliação da Imagem Turística de Cabo Verde no Instagram: Um Estudo Exploratório
ESTEVãO Cristina, ALVES Helena, CAMPóN Ana, LOPES Maria, PEREIRA Carla
New trends in fish consumption patterns and the changing role of family-rooted food habits: A latent class approach
FILIMON Nela, FUSTé-FORNé Francesc
Branding strategies: the keys to achieve sustainable wine tourism
GóMEZ-RICO Mar, ARANDA GARCíA Evangelina, MOLINA-COLLADO Arthur, SANTOS DEL CERRO Jesús
IMPACTO DE PROMOCIONES EN APLICACIONES MÓVILES EN LA INTENCIÓN DE COMPRA Y LEALTAD DEL CONSUMIDOR: EFECTO MODERADOR DE LA
GONZALES-BASPINEIRO Georgina, GARRIDO-MORGADO Álvaro
Social influence on exercising: Its role in habit strength
MINGUEZ Ana, KUMAR V, LESZKIEWICZ Agata, SESE Javier
Preventing Media Capture in Europe: Government-sponsored advertising under the European Media Freedom Act
MUTU Adriana
A Systematic Literature Review of brand and neuroscience: Setting a research agenda
TONDA Paula, BIGNé Enrique
UNDERSTANDING THE IMPACT OF SPORT PRACTICE ON WOM BY DEMOGRAPHICS: EXPLORATORY INSIGHTS FROM A NCA APPROACH
TUBILLEJAS-ANDRéS , CALDERóN-GARCíA H, OUAZZANI Y, RIVERA S