Comment convaincre d’acheter un produit d’usage quotidien aussi intangible que l’intégrité académique ?
BERGADAà Michelle
From Academia to Application: Can marketing researchers estimate managerial relevance?
BLEEKER Malte, HATTULA Johannes, REINECKE Sven
City branding 2.0 : Analysis of the digital communication contract between the cities of French-speaking Switzerland and their audiences
PERRET Michael