Challenges in Strategic Customer Management in International and Multicultural Markets
KADAM Nayan, AHMADI Alireza, IVENS Björn Sven, NIERSBACH Barbara

Equifinality in Global Account Management: A Cross-Cultural FsQCA Analysis of India and Germany
KADAM Nayan, IVENS Björn Sven, NIERSBACH Barbara

Gender match for continuous performance in KAM: A seven country qualitative analysis investigating different roles and competences of male and female KA Managers for joint success
KADAM Nayan, NIERSBACH Barbara