Challenges in Strategic Customer Management in International and Multicultural Markets
NIERSBACH Barbara, AHMADI Alireza, IVENS Björn Sven, KADAM Nayan

Equifinality in Global Account Management: A Cross-Cultural FsQCA Analysis of India and Germany
NIERSBACH Barbara, IVENS Björn Sven, KADAM Nayan

Gender match for continuous performance in KAM: A seven country qualitative analysis investigating different roles and competences of male and female KA Managers for joint success
NIERSBACH Barbara, KADAM Nayan