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Arts, Cultural and Creative Industries Marketing

Does narrative transportation imply high forms of narrative agency? The case of board games
ALEMANY Oliver, MOREAU

Nights at the Museum: Immersive Marketing and the Rise of Experiential Culture
HENRIQUEZ Tatiana, PACHE Gilles

Between illusion and authenticity: Understanding visitors’ experience in a fictional heritage site
PETITPRETRE Benoit, BOURLIATAUX-LAJOINIE Stéphane