Effective communication focused on climate adaptation goals
BECKMANN Manuela Marie, BERTELS Victoria

AI Adoption Challenges in the Advertising Agencies Exploring Motivations, Barriers, Risks, and Best Practices
CACHOELIZONDO Silvia, PAREDESESCOBAR Mario

Exploring Communication Strategies in SMEs: Preliminary results
CONTI Emanuela, MUSSO Fabio, SAVELLI Elisabetta

Jump Cut Editing Style and Transition Frequency Differentially Affect Interactive and Sustained Engagement in Short-Form Video
DOST Florian, HUANG Yujing

GALVANIC SKIN RESPONSE AND SURVEY DATA IN INSECT-BASED FOOD ADVERTISING RESEARCH: INSIGHTS FOR SUSTAINABLE FOOD MARKETING
FERREIRA Andreia

Resistance and Use of Crowdsensing Applications as a Communication Channel for Citizen Participation in Brazilian Smart Cities
KIELING Ana Paula, AYALA Liliane, TEZZA Rafael, ZANQUET Monique

L’efficacité des images générées par IA dans la publicité touristique : entre performance marketing et acceptabilité éthique.
KURTALIQI Fidan, BALUSSEAU Vincent, HOSANY Sameer, ZAMAN Mustafeed

The Washing Knowledge Model: A First Discussion
NIELSEN Martin, BELLGER Mariam, SIEMS Florian

Visual Abstraction in AI-Generated Pet Ads: Effects on Purchase Intention via Positive Emotions
REICHSTEIN Thomas, DOST Florian, KÖHLER Jasmin

De l’accumulation au don consenti d’objets : le nudge constitue-t-il un levier efficace pour les organismes caritatifs ?
THOMAS Ambre, VELLERA Cyrielle