Examining Gen Z’s Commitment to Ritualized Streaming During Ramadan: An Extension of the Investment Model
AKRIMI Yosra, NOUMI Rafika
It s time to question everything: From wavering wisdom to wise uncertainty
BATCH Catherine, PELOSO Antony
Why do we seek to discover new music? An investigation of individuals’ motivations
BERNARD Clara, DANTAS Danilo, LUBART Allan
Exploring customer-based brand equity of social purpose-driven brands
BOCCALINI Sara, CECCOTTI Federica, VERNUCCIO Maria
From Gaze to Gameplay: A Typology of Motivations for Male Gender Swapping in Online Games.
BRION Reybald
The Moral Lives of Symbolic Mothers: How Anthropomorphized Nature Informs Human-Nature Relations
CARMEN DI POCE Maria, BARBAROSSA Camilla, VALOR MARTINEZ Carmen
When Attachment Turns Risky: The Dark Side of User Relationships with Sharing Platform
DUONG Quynh-lien
Your home, my home, our home ? The appropriability of shared domestic spaces in the context of intergenerational coresidence
JOSION-PORTAIL Margaret
From Perseverance to Pilgrimage: Ritualized Use of Generative AI in Everyday Life.
LA RAGIONE Giuseppe, FERRETTI Marco, RISITANO Marcello, SADAT MOSTAFAVI Shiva
Consumer skepticism and suspicion towards brands: impact on their behavior. Theoretical and managerial implications
LAVORATA Laure
Consumer Attitudes toward Brain–Computer Interfaces in Marketing: A Grounded Theory of Control Anxiety and Neuro-Trust
OLIVERO Nadia, VIGANO Anna
Consumer Attitudes toward Brain–Computer Interfaces in Marketing: A Grounded Theory of Control Anxiety and Neuro-Trust
PHAN-HANOI Ngan
Green Country-of-Origin Image: Unpacking the Role of Knowledge in Italian Consumers Evaluations
SARTI Elena, MARTINELLI Elisa, SALVATORE Giada
Apports du neuromarketing à la compréhension du comportement du consommateur en contexte chaotiqu
SEROUALIA Rania, RADEMACHER Lisa, RHAJBAL Zineb
Rôle du Sentiment d’Efficacité Personnelle sur le processus d’acceptabilité, d’acceptation et d’appropriation des technologies low-tech.
VIEDMA Rosemarie
From Decline to Revival: Shaping Consumer and Market Practice in the European Night Train Market
WANG Linghui, BULAWA Nicole, JACOB K