Reading as a Cultural Repertoire of Disconnection
ALEMANY Oliver, CONJARD Lila

Human to Advanced-AI Psychological Processing and its Impact on Consumer Search: Development of a Research Framework and Future Directions
BARHORST Jennifer, DIZDAREVIC Amela, MARRIOTT Hannah, MCLEAN Graeme

AN EXAMINATION OF DIGITAL HEALTH APPLICATIONS IN TÜRKIYE BASED ON THE USER EXPERIENCES
BASARICI Gürcan, SAHIN Ayse, TENGILIMOGLU Dilaver

Performing the self: how women politicians leverage social media in political communication – An extended abstract
BOULADI Emna, LAROUM Manel

Big Corpus of social media chatter - Big challenge for marketing scientists. The case of a 2.7 billion tweets Covid19 dataset.
CALCIU Michel, MOULINS Jean-Louis, SALERNO Francis

Rethinking influencer marketing based on the identity of social media followers
FILIMON Nela, FUSTE-FORNE Francesc

Integration of Artificial Intelligence into Digital Marketing with Examples from Romania
GYULA-LASZLO Florian, GABRIEL-DUMITRU Maghiar

WHEN ERROR BECOMES A SIGNAL: THE EFFECTS OF MISTAKES IN REVIEWS ON MOBILE USERS’ REACTIONS
KERVIZIC EGWEN, LEMOINE JEAN-FRANÇOIS

The Rise of Virtual Influencer Brand Partnerships: Shaping the Future of Digital Campaigns
KHALFALLAH Donia, KELLER Veronika

Competing for Attention: Text Overlays and Showing Faces in Nonprofit Instagram Posts
PANSONI Sofia, GISTRI Giacomo

RANSFORMING A COMMODITY INTO A PREMIUM BRAND: A CONCEPTUAL MODEL FOR BRANDING THROUGH MARTECH AND PERSONALIZATION
RIVERA-PESQUERA Martha, DURAN-DERGAL Rafael

From AI to We: Automation as the Bridge to Online Brand Communities
TAVARES MONTEIRO CHRISTIANI Ana Patrícia, BAIRRADA Cristela, COELHO Arnaldo