CAPTURING OMNICHANNEL CUSTOMER EXPERIENCE: SCALE DEVELOPMENT AND VALIDATION THROUGH TWO LARGE-SCALE SURVEYS
BERNARD Jean-Luc, CRETE DAvid, SHOBEIRI Saeed

Exploration of Engagement and Interaction Patterns with Virtual vs Human Influencers: A 24-Month Comparison of Two Breton Personalities
DE SAINTE MARESVILLE Charlotte, PETR Christine

Service Quality in Virtual Brand Communities (SQ–VBC): Dual-Level Satisfaction, Dissatisfaction, and Loyalty
NAJJAR-GAM Marwa, GAM Abdelkader

The Role of Social and Socioemotional Language in Shaping Chatbot Competence and Relational Outcomes
SAAVEDRA Alvaro, CHOCARRO Raquel, LOUREIRO Sandra, RUBIO Natalia

Cash-Flow Queens: Digital Inclusion Empowering Women to Start Up and Bounce Back
SANI BIKAH Joseph, BERRICHE Amira

XAMINING MOTIVATION AS AN ANTECEDENT TO ENHANCING LEARNING OUTCOMES IN VIRTUAL LEARNING ENVIRONMENTS
VINU Maria, SAHNEY Sangeeta