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Food Marketing

SUSTAINABILITY IN LUXURY GASTRONOMY: ARE CELEBRITY CHEFS VOCAL ABOUT IT?
CHECCHINATO Francesca, CUNICO Paolo, FINOTTO Vladi, VIGNOTTO Alessandra

The Impact of Animal Images on Visual Attention: An Eye-Tracking Study on Wine Labels
DROULERS Olivier, BIGOIN-GAGNAN Arnaud, LACOSTEBADIE Sophie

A stakeholder marketing approach to supporting, protecting and promoting infant feeding: An Irish Study
GAO Yuhui, MATTHEWS Anne

Exploring consumers’ willingness to pay for handmade plant-based desserts
KIELING Ana Paula, ROMANELLO Vanessa

New Opportunities for Storytelling and Brand Image Creation Through Web3: Expert Perspectives from the French and German Wine Industries
PELET Jean-Eric, EHM Laura

ADOPTION OF DIGITAL TOOLS FOR LOCAL FOOD SHOPPING: A TYPOLOGY
ROGEON Fabien, PECJAK LÉA

MANGER DES POISSONS LOCAUX ET ACTUELLEMENT PEU CONSOMMES, UN CHOIX AVANTAGEUX POUR LE CONSOMMATEUR ?
TAMARO Annick, KARAA Meriam

Who Benefits from Details? The Effects of Green Tea Packaging Information Design on Perceived Quality and the Moderating Roles of Subjective Knowledge and QR Code Usage
UNO Mai, YAMASHITA Yuko