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International Marketing

Country-of-origin and sustainability: An analysis of purchase intention and willingness to pay for sustainable Made in Italy furniture
CARLONI Elisa, BERTOLI Giuseppe, CERUTI Francesca, CODINI Anna

From “Made in China” to “Made in Europe”: Offshoring Strategies of Chinese Automakers in the European Market of electric cars
CELENTANO Alfredo, MATARAZZO Michela

Importer Brand Orientation and Typologies: Extending the Resource-Based View (RBV) in International Marketing
LEE Hyeun-Mi, HAMMER Dominik

Brand credibility and patronage intention towards cross-border e-commerce marketplaces
MAGNO Francesca, CASSIA Fabio, RINGLE