Country-of-origin and sustainability: An analysis of purchase intention and willingness to pay for sustainable Made in Italy furniture
CARLONI Elisa, BERTOLI Giuseppe, CERUTI Francesca, CODINI Anna
From “Made in China” to “Made in Europe”: Offshoring Strategies of Chinese Automakers in the European Market of electric cars
CELENTANO Alfredo, MATARAZZO Michela
Importer Brand Orientation and Typologies: Extending the Resource-Based View (RBV) in International Marketing
LEE Hyeun-Mi, HAMMER Dominik
Brand credibility and patronage intention towards cross-border e-commerce marketplaces
MAGNO Francesca, CASSIA Fabio, RINGLE