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Luxury Brand Management

Decoding Luxury Fatigue: How Authenticity, Exclusivity, and Quiet Luxury Shape Consumer Disengagement
CARPITA Giulia, BACCELLONI Angelo, FRANCESCOMAZZU

Hyper-Luxury Strategy: Proposal and Concept
NAGASAWA Shin ya, ITO Takafumi

WHATSAPP BUSINESS AND LUXURY: AN EMPIRICAL STUDY ON CONSUMERS
SAVELLI Elisabetta, VELLA Ilaria

From Rural Roots to Urban Streets: Geographic Segmentation of Generation Z Luxury Consumption
STREED ODILE