Sustainability as a strategic driver of value and competitiveness
ABDERRAHMANE Imane-Meriem

LINKING EFFICIENCY AND SUSTAINABILITY: DYNAMIC PRICING AS SERVICE INNOVATION IN SMART FRIDGES
CASOLI Debora, CAPPIELLO Giuseppe, GUIZZARDI Andrea, MIHANI Francesca

Blockchain-Enabled Sustainability Communication: The Interplay of Emotional and Rational Consumer Responses
CEDROLA Elena, GIOVANNETTI Marta, LIPOMI Grazia, MASE Stefania

Do Consumers Want Durable Goods to Last? The Formation of Anticipated Durability and its Role in the Purchase of Durable Goods
DECAMPOSRIBEIRO Gisele, GUILLARD Valérie, LENAGARD Emmanuelle

THE WATER FRESCO WORKSHOP: EVALUATING THE IMPACT OF A TEACHING DEVICE ON STUDENTS’ WATER-SAVING BEHAVIORS AND THEIR SOCIAL-PSYCHOLOGICAL FACTORS
DESTOUMIEUX LUDIVINE, DESLEE Alex, FAVARIN Vincent, ROGEON Fabien

L’ETHIQUE AU CŒUR DE LA CULTURE MARKETING D’UNE ORGANISATION : LE POUVOIR DU LANGAG
MARX ISABELLE, MICHEL GERALDINE, ZEITOUN VALERIE

Conceptualizing the inextricable link between heritage and sustainability: Antecedents and outcomes of sustainable heritage-based (corporate) brands
MINGIONE Michela

Beyond Congruence: A Reflective Equilibrium Perspective on Sustainable Consumer Decision-Making
PEGAN Giovanna, RANFAGNI Silvia

EXPLORING HOW AN EXPERIENTIAL LEARNING PROGRAM SHAPES STUDENTS’ KNOWLEDGE AND AWARENESS ABOUT WATER CONSERVATION
ROGEON Fabien, BOCH Emmanuelle, DESTOUMIEUX LUDIVINE, KIROVA Valentina

The 4xA2 Green Marketing Mix in economic practice An empirical study about acceptance & realization from a corporate perspectiv
SCHLIPF Matthias, GAUGLER Tobias, ROTTER Julia

Consumer Perceptions of Product Sustainability: The Role of Country-Specific Influences
SCRIMIERI Chiara, DIAMANTOPOULOS Adamantios

Does the ecological transition pose a threat to the cultural worldview of the responsibilised consumer? An exploration of social justice concerns within national sustainability policies
TOURNIER Antoine, SANGWA Joel, SIMON Françoise