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Marketing Strategy

Culture at the Crossroads of Corporate Social irresponsibility
PAPADIMITRIOU , SKARMEAS Dionysis

Digital Reputation in Marketing: A Conceptual Definition and Theoretical Framework
REDLER Jörn, DIEHL Victoria, RIECK Olaf

Navigating Ageism: The Role of Professional Identity among Older Professionals in the Marketing Industry
RIIVITSARKONSUO , KÜBARD Victoria, LEPPIMAN Anu

CAN ALCOHOL-FREE PRODUCTS HELP REDUCE ALCOHOL SALES?
VAFAINIA Saeid