Customizing marketing strategies in the age of artificial intelligence: Influence on consumer behavior and customer loyalty
ALAOUI Lalla Wafae
Contribution to the study of the impact of earnings management on company value during capital transactions
AMMARI ZAYNAB
Clustering residents perceptions of tourism sustainability in rural areas in Spain
HERRERO Angel
Marketing Professionals Make Racially Biased Decisions
JACOB JORGE
The contribution of artificial intelligence to the development of Moroccan port enterprises.
LACHHAB YASSER
Variability in Pregnancy Warning Labels
LACOSTEBADIE Sophie
Product Recall and Stock Price Crash Risk
LIU SHISHI
Consumers Perception of Multinational Corporations Environmental Sustainability and Its Influence on Purchase Intentions
NAPIÓRKOWSKA Anna
Sustainability innovation (non-)adoption in hospitality A managerial cognition perspective
PHUNG MINHPHUONG
Preference of tourist attenting flamenco shows: an analysis using integrated conjoint experiments
RAMÍREZHURTADO JOSé M
Navigating the Dynamic Landscape: How Trends Shape Alpha- & Beta-Needs in Marketing
WÖLKI PHILIP