Context Matters: The Impact of External Business Environment on the Design and Execution of Key Account Management: Insights from the Middle Eastern Market
AHMADI Alireza, IVENS Bjoern Sven, NIERSBACH Barbara

Be close to your customers – but not too close: The uncanny valley of customer closeness
BELLEGER Mariam, DÖLZ Josephine, PAPEN Marie-Christin, ULRICHSIEMS

When Attachment Turns Risky: The Dark Side of User Relationships with Sharing Platform
DUONG Quynh-lien

Optimizing mobile app promotions for short-term sales and long-term loyalty
GONZALES Georgina, GARRIDO Antonio

The Symbiosis of Humans and Machines: An Examination of the Acceptance and Impact of Artificial Intelligence on Key Account Management in the context of Germany, Austria, and Switzerland (DACH region)
HARTMANN , IVENS Bjoern Sven, NIERSBACH Barbara

Digital Transformation and the Evolution of Customer Relationship Management: A Systematic Literature Review
MAMMAD Kenza

Who should speak to whom? An empirical study for matching corporate Buying and Selling Center personae
MUHL Markus, SCHLIPF Matthias

Account-Based Marketing in Small and Medium-sized B2B Companies
NEUMAIER Lisa, DURST

Emotional intelligence as the key to leadership qualities in Key Account Management - a qualitative analysis investigating the gender differences and the underrepresentation of women
NIERSBACH Barbara, DETZEL Teresa, KADAM Nayan

Brand First, Price Later: Customer Loyalty in Tech Markets
PAPANDREOPOULOU Maria-Eleni, LIONAKIS Konstantinos

Identifying consumer psychological empowerment compensation mechanisms in the context of photovoltaics: a tetraclass model approach.
SCHWEITZER Virginie, SLOOT Daniel, STUMPF Stephanie