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Services Marketing-B2B and Banking

Corporate Social Responsibility of Brands in the Age of Strategic Sovereignty: An Integrative Approach through the STAR Index
JOURDAN Philippe, JOURDAN Valérie, PACITTO Jean-Claude

ENHANCING FININCIAL INCLUSION THROUGH MOBILE BANKING IN AFRICA: THE ROLE OF TRUST AND CUSTOMER EMPOWERMENT
MEFOUTE-BADIANG Alphonse

Faith, Gender, and Impulse: Understanding Brand Loyalty and Engagement in Islamic Finance
YASIN Mahmoud, GARCIACARRION , KAYED Rasem, LIEBANA-CABANILLAS Francisco