Visual Abstraction in AI-Generated Pet Ads: Effects on Purchase Intention via Positive Emotions
DOST Florian, KÖHLER Jasmin, REICHSTEIN Thomas

Jump Cut Editing Style and Transition Frequency Differentially Affect Interactive and Sustained Engagement in Short-Form Video
DOST Florian, HUANG Yujing

Social Proof by Age: When Old-Authored Reviews Help or Hurt Hotel Purchase Intention
DOST Florian, GALLE Clara, LAU Vanessa, RADEMACHER Lisa