Inclusive Targeting: Rethinking the Concept of Inclusive Marketing
HENSELER Jörg, VANHEST Iris, VANZEELAND E.m

Brand Circularity as a Manifestation of Conscientious Corporate Brands: Initial Conceptual Thoughts on Developing a Brand Circularity Model
HENSELER Jörg, HILLEBRANDT Isabelle, KILGENSTEIN Anna