Context Matters: The Impact of External Business Environment on the Design and Execution of Key Account Management: Insights from the Middle Eastern Market
IVENS Bjoern Sven, AHMADI Alireza, NIERSBACH Barbara

The Symbiosis of Humans and Machines: An Examination of the Acceptance and Impact of Artificial Intelligence on Key Account Management in the context of Germany, Austria, and Switzerland (DACH region)
IVENS Bjoern Sven, HARTMANN , NIERSBACH Barbara