Context Matters: The Impact of External Business Environment on the Design and Execution of Key Account Management: Insights from the Middle Eastern Market
NIERSBACH Barbara, AHMADI Alireza, IVENS Bjoern Sven

Emotional intelligence as the key to leadership qualities in Key Account Management - a qualitative analysis investigating the gender differences and the underrepresentation of women
NIERSBACH Barbara, DETZEL Teresa, KADAM Nayan

The Symbiosis of Humans and Machines: An Examination of the Acceptance and Impact of Artificial Intelligence on Key Account Management in the context of Germany, Austria, and Switzerland (DACH region)
NIERSBACH Barbara, HARTMANN , IVENS Bjoern Sven