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| Università Ca' Foscari Venezia |
Ecole Supérieure de Commerce de Paris - EAP |
International Congress "Marketing Trends"
Paris, 26th-27th January 2007
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| Università Ca' Foscari Venezia |
Ecole Supérieure de Commerce de Paris - EAP |
Homepage
- Scientific Committee - Papers
Consumer Behaviour - Marketing Strategy - Marketing Mix - Brand - Communication - Distribution - Relationship Marketing
ALVAREZ
ALVAREZ B. – VAZQUEZ CASIELLES R., Universidad de Oviedo, Spain.
Influence of loyalty and method of
payment on internal reference price.
ARCE-URRIZA
M. – CEBOLLADA-CALVO J., Universidad Pública de Navarra, Spain.
Loyalty effects and price response at online and offline channels: a study
across consumer packaged goods categories.
CHERUBINI S., University Tor Vergata of Rome –
IASEVOLI G., University LUMSA
of Rome – LAURETTA G., Responsabile Ticketing Olimpiadi di Torino 2006.
Events ticketing management: the case of the Olympic Winter Games Torino
2006 and the FIFA World Cup Germany 2006.
COURVOISIER
F. H. - COURVOISIER F.-A., Haute Ecole de
Gestion Arc, Switzerland.
Quelle innovation pour les produits régionaux et les produits du terroir?
DAMAY C., HEC, France.
Pourquoi travailler sur l’apprentissage des prix par les enfants?
JIMENEZ
ZARCO A.I.,
Universitat
Oberta de Catalunya –
MARTINEZ RUIZ M.P., Universitat de València –
LLAMAS
ALONSO M.R.,
Universidad
de
León, Spain.
El descuento como tecnica promocional : una justificacion economica de sus
determinantes y consecuencias.
MASSON J., UMR
MOISA – CREGO, ENSA Montpellier –
AURIER P.,
Université Montpellier II,
CREGO, D’HAUTEVILLE F., UMR MOISA, ENSA Montpellier, France.
Effets d’une information non-sensorielle sur la qualité perçue, le cas du
vin à faible teneur en alcool.
MONDÉJAR
JIMÉNEZ J.A., Universidad de Castilla-La Mancha -
MOLLÁ DESCALS A., Universidad de Valencia-
GÓMEZ BORJA M.A., Universidad de Castilla-La Mancha,
Spain.
Price
perception and the impact of currency unit: a computerized process tracing
approach.
NAPOLITANO M.- DE NISCO A.- RIVIEZZO A., University of Sannio, Benevento,
Italy.
Urban Revitalization and Town Centre Management: the Role of Stakeholders.
QUEIROGA
A., Instituto Português de Administração de Marketing -
LAGES L., Universidade Nova de Lisboa -
CONCEIÇÃO SANTOS M., ISCTE Business School,
Portugal.
Learning Orientation and Financial Performance in the Hotel Industry: The
Mediating Role of Services Innovation.
SANMARTIN E.R., Universidad de Santiago de Compostela –
NAVARRO GARCIA A.,
Universidad de Sevilla,
LOSADA PEREZ F., Universidad de Santiago de
Compostela –
BARREIRO FERNANDEZ J.,
Universidad de Santiago de Compostela.
Adaptation of marketing-mix strategy and characteristics of exporting
companies: implication on export performance.
SEBASTIANI R.- MONTAGNINI F.,
Università Cattolica del Sacro Cuore di
Milano, Italy.
Innovazione e competizione nei servizi: oltre i confini settoriali.
Homepage
- Scientific Committee - Papers
Consumer Behaviour - Marketing Strategy - Marketing Mix - Brand - Communication - Distribution - Relationship Marketing