Università Ca' Foscari Venezia

Ecole Supérieure de Commerce de Paris - EAP


International Congress "Marketing Trends"
Paris, 26th-27th January 2007

Homepage - Scientific Committee - Papers

Consumer Behaviour - Marketing Strategy - Marketing Mix - Brand - Communication - Distribution - Relationship Marketing



Relationship Marketing
 
CASARIN F., Università Ca’ Foscari Venezia, Italia - ANDREANI J.-C. – JALLAT F., ESCP-EAP Paris, France
Tendances du Marketing des Services.

BORGES TIAGO M.T. – COUTO J.P. – VIREIRA J.C. – TIAGO F., University of the Azores, Portugal.
Virtual CRM and e-business performance
.

BORGHESI A. - GAUDENZI B., Università degli Studi di Verona, Italy.
Immagine aziendale e marketing delle relazioni: le possibili sinergie nel business-to-business e verso il cliente finale.

BORIES D., ESC Clermont-Ferrand, France.
La confiance dans les relations acheteur-vendeur : le rôle modérateur du cycle de vie relationnel
.

CANTONE L. – RISITANO M., Università degli Studi di Napoli Federico II, Italy.
Gestione strategica delle relazioni con i clienti e vantaggio competitivo delle imprese.

DEMETRIOU M. – PAPASOLOMOU I., School of Business Intercollege Nicosia, Cyprus.
CRM in Cyprus: Building the corporate reputation by building bridges with stakeholder groups.

PAIOLA M.- GRANDINETTI R., Università di Padova, Italy.
Marketing territoriale ed eventi culturali complessi in una prospettiva relazionale: un
modello applicativo.

SANCHEZ-FRANCO M.-RONDAN-CATALUÑA J.-VILLAREJO -RAMOS A., Universidad de Sevilla, Spain.
Calidad de relación. Una propuesta adecuada para explicar y predecir el éxito de la relación entre empresa y consumidor
.

WIEDMANN k.p., Leibniz Universität Hannover - BUXEL H., Münster Universität, Germany.
Configuring performance measurement scorecards for CRM
.

 

Homepage - Scientific Committee - Papers

Consumer Behaviour - Marketing Strategy - Marketing Mix - Brand - Communication - Distribution - Relationship Marketing