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International Congress "Marketing Trends"
Venice, 17th-19th January 2008
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Homepage - Scientific Committee - Papers
Automotive
GUITERT
CATASUS M., GONZALEZ SABATE L. TOMAS MORER X.
Mundo del motor: imagen de marca y web, dos percepciones distintas
VOLPATO
G., STOCCHETTI A.
Product Life Cycle Management: The case of European Automotive Industry