International Congress "Marketing Trends"
Venice, 17^th-19^th January 2008

BILGIN F.Z, WÜHRER G.A.
Trends in the Field of Scholarly Marketing in Turkey – A Scientometric Review of 25 Years of Master and Ph.D. Thesis Work

CHAILAN C., BRAUN P.
Le rôle du marketing dans la valorisation des innovations technologiques développées au sein des laboratoires publics de recherche: proposition d’une approche modale

DELLA CORTE V., MICERA R.
Low cost airlines' marketing choices. Some empirical cases

FOURNIER C., TANNER Jr. J.F., CHONKO L.B.
Revisiting Antecedents of Salesperson Propensity to Leave: The Moderating Role of Ethical Climate

GARCIA N., SANZO M. J., TRESPALACIOS JA.
Effect of the interfunctional climate on internal and external new product performance. The moderator role of innovation type

G.GALLARZA M., FAYOS T., SERVERA D., ARTEAGA F.
Análisis y evaluación del servicio de formación universitaria: implicaciones para el marketing estratégico de las universidades

GONZALEZ BENITO O., GONZALEZ BENITO J., MUÑOZ GALLEGO P.
Papel de la orientacion emprendedora y la orientacion al mercado en el éxito de las empresas en regiones desfavorecidas de la Union Europea: evidencia de Castilla y Leon, España

GUERCINI S., RUNFOLA A.
Market power and interorganizational control in the fashion industry: the role of traceability

HAMMERVOLL T., TOFTEN K.
How to categorise buyer-seller relationships into manageable components - an exploratory study

HEILBRUNN B.
Le design est-il l’avenir du marketing? Petite lecture sémiotique de l’innovation

ISOTTA F.
Il controllo dei venditori: alcune osservazioni e precisazioni

LECOEUVRE L.
ROMI and interface marketing-finance

LUETKE V.
What Enables Effective Performance in Marketing and Sales? Fundamental Thoughts about the Concept of Competency and Results of a Correspondence Analysis

MARCO L., MATHIEU JP.
The lexicon of marketing as found in specialised dictionaries (1723-2003)

MATTIACCI A., CECCOTTI F.
Niche marketing. A brand new style for managing consumer marketing in a global environment

MCGUINESS T.
Dynamic capabilities for entrepreneurship and innovation in marketing-driven organizations

MOLL I., MONTAÑA J., SOLE-PARELLADA F.
Nuevo Modelo de Gestion para desarrollar la Orientacion al Mercado

QUEIROGA A., LAGES L.F.
The strengthening effects of accomplished customer value and new services success on the impact of market orientation on financial perfomance

STADLER C.
Die Freude am Unternehmertum im deutschen Mittelstand. Eine Längsschnittanalyse

VERNUCCIO M., COZZOLINO A., MICHELINI L.
Prospettive di innovazione del packaging tra marketing, logistica ed etica. Verso un approccio integrato

WHITELOCK A., WHITELOCK J.
The impact of marketing activity on voter turnout – a study of the UK and German Euro Elections.