International Congress "Marketing Trends"
Venice, 17^th-19^th January 2008

BONNEMAIZON A., CURBATOV O., LOUYOT-GALLICHER M.
Le Knowledge Marketing, une voie applicative du Customer Empowerment. Essai de méthodologie basée sur les compétences client

BOUJENA O., MERUNKA D.
Les bénéfices du SFA : Une analyse comparative des perceptions des managers et des vendeurs

BOUZIDI A., GHARBI JE.
Déterminants et conséquence de la gestion des connaissances clients

BURRESI A., RANFAGNI S.
Processi di networking e percorsi evolutivi della funzione marketing nelle imprese italiane di abbigliamento

DARPY D., PRIM-ALLAZ I.
Potential effects of psychological reactance and relationship proneness on relationships marketing programmes

IGLESIAS O., SAUQUET A., MONTAÑA J.
A study of the corporate culture of a relationship marketing oriented firm

JENEWEIN W., MUEHLMEIER S.
Brand-oriented leadership

RENART L.G., CABRE C.
Como mejorar una estrategia de marketing relacional?

TOKER A., KANKOTAN E.I.
Member Relationship Management in Nonprofit Organizations: The Case of an Alumni Organization