International Congress "Marketing Trends"
Venice, 17^th-19^th January 2008

CEDROLA E., BATTAGLIA L., TZANNIS A.
Piccole e medie imprese italiane oltre confine: un’indagine empirica

KYRIAZOPOULOS P., SAMANTA-ROUNTI I.
Problems and Opportunities of the Relationships between the First and Second Generation of Self-Managing Family Businesses

MARCATI A., GUIDO G., PELUSO A. M.
What is marketing for SME entrepreneurs? The need to market the marketing approach

MBARKI M., BOUSLAMA N.
L’internationalisation de la PME : Une revue de la littérature

PENCARELLI T., CIOPPI M.
La comunicazione di marketing nelle piccole e medie imprese: alcune evidenze empiriche