International Congress "Marketing Trends"
Venice, 17^th-19^th January 2008

LE SERRE D.
Who is the senior consumer?

SAFRAOU I.
Besoin de Cognition et Besoin d’émotion : des variables individuelles stables ou des construits dynamiques variant en fonction de l’âge chronologique

SUDBURY L., SIMCOCK P., SINCLAIR R.
Who do you think you're looking at? Celibrity endorsement, cognitive age, and older female consumer