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International Congress "Marketing Trends"
Venice, 17th-19th January 2008
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ALDAS MANZANO J., BACHMANN F., DALLI D., HENNIGS N.,KUSTER I., MOSCOROLA J.,
VILA N., ZUCCHELLA A.
Cross-national differences in customer evaluation of sponsor-event association
GANNASSALI
S., CASARIN F. CERCHIELLO P., MAU G., RODRIGUES SANTOS C., SIEBELS A.
Impact of a sponsorship activity on the brand perceptions within an international
context: the America’s Cup and Louis Vuitton case.
HOFMEISTER
TOTH A., NEULINGER A.
Personal Values and Sport Behavior in Hungary