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International Congress "Marketing Trends"
Venice, 17th-19th January 2008
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BLAIECH
R.
La segmentation tribale mixte : application dans le cadre des communautés
virtuelles
FLECK
N., QUESTER P.
Les reactions d’une communaute de marque face a l’evolution de cette marque:
une etude exploratoire du club med
MARTÍNEZ
CARABALLO N., ESPINOSA SEGUÍ A., JIMÉNEZ ZARCO A.I., MARTÍNEZ
RUIZ M.P.
Collective identity and brand communities: Strategic opportunities for business
management
PUSAKSRIKIT
T., KANG J.
Understanding self-gift motivations of ethnic minority consumers