CD International Congress "Marketing Trends"

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B-to-B

CODINI A.
Evoluzione delle politiche di approvvigionamento e servizio al cliente. Alcune evidenze empiriche dall’industria meccanica

DESHAYES P., LECOEUVRE L., TIKKANEN H.
Interactions and congruencies between project marketing and project management: Dynamics of project marketing and project management
in a co-constructed industrial project

FROHS M., BACKHAUS K.
Die Messung von Zahlungsbereitschaften für produktbegleitende Dienstleistungen im Industriegütermarketing – ein konzeptioneller Vorschlag

MACHAT S., CHANDON JL.
La qualité de la relation client-fournisseur: inventaire des éléments constitutifs et modélisation

Homepage - Scientific Committee - Papers

B-to-B

CASSIA F. Università degli Studi di Bergamo, Italy
Business-to-business branding: continuità, discontinuità e problemi aperti

CORSARO D. Università della Svizzera Italiana, Switzerland
Il valore delle relazioni nei business markets: il caso dell’ict security

DESHAYES P., Ecole Centrale de Lille, France – LECOEUVRE L., ESC-Lille, France
Marketing de projet et Marketing BtoB dans le secteur du bâtiment à l’ère de l’éco-conception : nouvelles interactions client – prescripteur – entrepreneur?

GAMMOUDI L., Université Paris X Nanterre, France
Les déterminants de la réclamation directe dans les relations interorganisationnelles : Les résultats d’une étude qualitative

JAAKKOLA M. – FRÖSÉN J. – SANTALA M – VASSINEN A., Helsinki School of Economics, Finland
Market orientation and business performance: the mediating effect of core business processes

KANIEWSKA-SEBA A. – LESZCZYNSKI G., Poznan University of Economics, Poland
Marketing communication in business relations – trends on the Polish market

KELLER V., Szechenyi Istvan University, Hungary
Applying sales promotion strategy among small retailers – Questions of planned empirical research

MONTAÑA J. – MOLL I., ESADE, Spain - SOLE PARELLADA F., Universidad Politécnica de Cataluña, Spain
Casos Empresariales de Éxito en el Sector del Mueble

NOKNOI C. – BORIPUNT W., Thaksin University, Thailand
Internet Marketing: Contemporary Opportunity for Thai Entrepreneurs

PILARCZYK B., Poznan University of Economics, Poland
Professional communication: does meeting preferences constitute effectiveness?

SAMANTA-ROUNTI I. – KYRIAZOPOULOS P, Graduate Technological Education Institute of Piraeus, Greece
The effectiveness of e-business changes in B2B relationships

SANCHEZ GARCIA J. - RODRIGUEZ ARTOLA R.- MOLINER TENA M. - CALLARISA FIOL LL., Universitat Jaume, Spain
Análisis de la tendencia de consumo en mercados de prestigio de un producto de diseño industrial en un entorno globalizado

TOFTEN K., Nofima and University of Tromsø, Norway – HAMMERVOLL T., Harstad University College, Norway
Effective supply chain management for international niche firms: an exploratory study chains