International Congress "Marketing Trends"
Venice, 17^th-19^th January 2008

ABBO MH.
Evolution of Brand Associations after a Co-Branding Initiative between a Brand and a Cause: A French Exploratory Case Study.

AQUILANI B., MONZILLO F.
La CSR nelle Pmi: opportunità di marketing o realtà lontana? Un’indagine empirica

BARTH I., BOYER A.
Le défi éthique du marketing ethnique

BIERMANN K.
Imageverbesserung durch Corporate Social Responsibility – Analyse von Chancen und Risiken

BOISTEL P.
La perception de la communication d’opinion. Analyse de la campagne d’opinion de Leclerc sur le pouvoir d’achat

CANEL-DEPITRE B., LAVICKA C.
La responsabilité sociale du consommateur face aux exigences du développement durable

CAPLLIURE GINER E., CUADRADO GARCIA M., MIQUEL ROMERO M.J.
Antecedentes de la piratería musical: ética y actitud

CONCHON F., ANDREANI JC., BOUQUET G., FIEVEZ E.
La communication citoyenne des marques: Approche exploratoire

CREDE M.
Corporate social responsibility in Marketing - State of the Art der empirischen Forschung

MARTOUDI DEMETRIOU M.
Cause Related Marketing in Cyprus: Its value and effects from the citizens’ perspective.

FERNANDEZ-MUNIZ B., MONTES-PEON JM., VASQUEZ-ORDAS C.J.
Corporative social responsibility and competitiveness: an application to the occupational safety and health

FRAJ ANDRES.E, MATUTE VALLEJO J.
Orientación y marketing medioambiental: un estudio empírico sobre las razones por las que las empresas desarrollan

GONZALEZ C., MENUET L., URBAIN C.
Consommation socialement responsable et représentations sociales de la consommation: Une recherche sur les représentations et les pratiques des étudiants

GUILLON FM.
Should multinationals adapt their corporate marketing ethics policies to local contexts? A review, a decision-making process and a research agenda

SIGLE S.
The influence of corporate social responsibility on the brand-awareness of consumers

SILBERER G.
Corporate communications with a corporate foundation: another option for reputation management

WIEDMANN KP., HENNIGS N., HENNIGS J.
Corporate Social Capital as a Competitive Advantage in Determining a Company’s Capacity to Recognize Trends and Innovation Opportunities

International Marketing Trends Conference
Paris, 15^th-17^th January 2009