International Marketing Trends Conference
Paris, 15^th-17^th January 2009

AQUILANI B. Università di Siena, ABBATE T. Università degli Studi di Messina, Italy
‘Experience’ on the web: a benchmark between firm samples

BEN NASR I. - AYADI N., IAE de Toulouse, France
Les influences des images mentales suscitées par la visite du site web d’une marque sur la confiance dans la marque et le risque perçu : Modèle théorique et Test empirique

BETTIOL M. Università degli Studi di Padova, FINOTTO V. Università Ca’ Foscari Venezia, Italy
The impact of web 2.0 technologies on marketing strategies: an exploratory study on SMEs in Made in Italy

BISSON C., Kadir Has University, Turkey - DE KERVENOAL R., Sabanci University and Aston Business school, United Kingdom - O. AYKAC D. S., Özyeğin University, Turkey
Social e-Atmospherics in Practice (or not): A French and Turkish Web Designers’ Perspectives

BRUSCH M. - BAIER D., Brandenburgische Technische Universität Cottbus, Germany
Kundenorientierte Dienstleistungsentwicklung im wachsenden Informations und Kommunikationstechnologiebereich

CODINI A. Università degli Studi di Brescia, Italy
Managing supplier relationships on line: the role of e-marketplaces in Demand Chain Management

CONSTANTINIDES E., University of Twente, Netherlands
Social Media / Web 2.0 as Marketing Parameter: An Introduction

DECAUDIN J.-M., IAE - Toulouse I / ESC Toulouse, France – ELAYOUBI M., IAE - Toulouse I, France
Communication: l’approche multicanale

FRANCH M. – MARTINI U. – BUFFA F., Università degli Studi di Trento, Italy
Atteggiamento dei giovani consumatori verso la pubblicità online. Un’analisi esplorativa

FUENTES BLASCO M., Universidad Pablo de Olavide, Spain - GIL SAURA I., Universidad de Valencia, Spain
The utility of descriptive criteria as segmentation bases in the B2C e-commerce

GANZAROLI A. – TEZZA F. Università degli Studi di Milano. TSW, BERTOLI M. TSW, Italy
Brand name and Premium Position influence on Net-surfers' searching behavior: Implications for managing the relationship between organic and sponsored-based Positioning

GASTON-BRETON C. - C. DUQUE L.- LADO N., University Carlos III of Madrid, Spain
What’s keeping people in virtual communities? A survey study of the determinants of participant’s satisfaction

GEORGE S., T. A. Pai Management Institute, India
Leveraging brand equity for developing appropriate brand extension strategies

GÓMEZ BORJA M. A. - LORENZO ROMERO C. - ALARCÓN DEL AMO M. C., Universidad de Castilla-La Mancha, Spain
Web 2.0: Typology of users and differences in the degree of trust and satisfaction

INAN E., Marmara University, Turkey - YILDIRIM C., Istanbul Technical University Vocational School, Turkey
The effects of e-marketing communications on big event management

KORDHA E, University of Vlora, Albania
Internet as a powerful tool in implementing basic concepts of marketing case study of Albania

KUMAR DATTA S., Indian Institute of Technology, India - KUNDU S., Institute of Management Technology, India
A causal relationship between Information Technology and customer satisfaction – a case study on Indian public sector banks

LECAT B., HEC Genève UNI MAIL, Switzerland
How companies should invest in Second Life’s virtual world to better reach the avatars’ target? An exploratory study

LEHU J.-M., Université Paris 1, France - BRESSOUD E., Université Paris 8, France
Placement de marques dans les films de cinéma en exploitation : intérêt et pertinence du buzz sur l’internet pour une mesure quantitative de l’efficacité du placement

MASSARA F. Università IULM Milano, ANCARANI F. Alma Mater Studiorum, Università di Bologna, COSTABILE M. Università della Calabria, MOIRANO M. SDA Bocconi - RICOTTA F. Università La Sapienza Roma, Italy
Are you telling me the truth? Authenticity of responses in virtual worlds research.

MORPHITOU R., University of Nicosia, Cyprus
A Preliminary Investigation of the understanding and implementation of CRM systems in Cyprus

NEGRA A. - BOUHLELO. - GHACHEMM. S. - BOUGUERRA A. - MZOUGHI N., Université de Sousse, Tunisia
The impact of consumer's attitude toward the blogs and the brands on purchase intention : Explanatory factors

OESTREICHER K., University of Worcester, United Kingdom
Talking to the Empowered Consumer - Dealing with the shift of Power

RODRÍGUEZ PRIEGO N. - LIÑARES LOUZAO S. - DE LA LLANA OLIVAS M. - MARTINI CAMPOY S., University of Granada, Spain
Los Determinantes Principales de la Aceptación de la Web 2.0: Caso YouTube

ROOZEN I. – GENIN E., Hogeschool Universiteit Brussel, Belgium
The Effectiveness of SMS-Marketing versus Traditional Marketing Communication

WELLING R.- WHITE L., University of Sydney, Australia
The Search for Advantage: Levels of E-Business Adoption by Different Firms