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International Congress "Marketing Trends"
Venice, 17th-19th January 2008
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BILGIN
F.Z, WÜHRER G.A.
Trends in the Field of Scholarly Marketing in Turkey – A Scientometric Review
of 25 Years of Master and Ph.D. Thesis Work
CHAILAN
C., BRAUN P.
Le rôle du marketing dans la valorisation des innovations technologiques
développées au sein des laboratoires publics de recherche: proposition
d’une approche modale
DELLA
CORTE V., MICERA R.
Low cost airlines' marketing choices. Some empirical cases
FOURNIER
C., TANNER Jr. J.F., CHONKO L.B.
Revisiting Antecedents of Salesperson Propensity to Leave: The Moderating Role
of Ethical Climate
GARCIA
N., SANZO M. J., TRESPALACIOS JA.
Effect of the interfunctional climate on internal and external new product performance.
The moderator role of innovation type
G.GALLARZA
M., FAYOS T., SERVERA D., ARTEAGA F.
Análisis y evaluación del servicio de formación universitaria:
implicaciones para el marketing estratégico de las universidades
GONZALEZ
BENITO O., GONZALEZ BENITO J., MUÑOZ GALLEGO P.
Papel de la orientacion emprendedora y la orientacion al mercado en el éxito
de las empresas en regiones desfavorecidas de la Union Europea: evidencia de
Castilla y Leon, España
GUERCINI
S., RUNFOLA A.
Market power and interorganizational control in the fashion industry: the role
of traceability
HAMMERVOLL
T., TOFTEN K.
How to categorise buyer-seller relationships into manageable components - an
exploratory study
HEILBRUNN
B.
Le design est-il l’avenir du marketing? Petite lecture sémiotique de
l’innovation
ISOTTA
F.
Il controllo dei venditori: alcune osservazioni e precisazioni
LECOEUVRE
L.
ROMI and interface marketing-finance
LUETKE
V.
What Enables Effective Performance in Marketing and Sales? Fundamental Thoughts
about the Concept of Competency and Results of a Correspondence Analysis
MARCO
L., MATHIEU JP.
The lexicon of marketing as found in specialised dictionaries (1723-2003)
MATTIACCI
A., CECCOTTI F.
Niche marketing. A brand new style for managing consumer marketing in a global
environment
MCGUINESS
T.
Dynamic capabilities for entrepreneurship and innovation in marketing-driven
organizations
MOLL
I., MONTAÑA J., SOLE-PARELLADA F.
Nuevo Modelo de Gestion para desarrollar la Orientacion al Mercado
QUEIROGA
A., LAGES L.F.
The strengthening effects of accomplished customer value and new services success
on the impact of market orientation on financial perfomance
STADLER C.
Die Freude am Unternehmertum im deutschen Mittelstand. Eine Längsschnittanalyse
VERNUCCIO
M., COZZOLINO A., MICHELINI L.
Prospettive di innovazione del packaging tra marketing, logistica ed etica.
Verso un approccio integrato
WHITELOCK
A., WHITELOCK J.
The impact of marketing activity on voter turnout – a study of the UK and German
Euro Elections.