International Marketing Trends Conference

Venice, 21^st-23^rd January 2010

Doctoral Colluquium

ALARCON DEL AMO Maria Del Carmen, University of Castilla-La Mancha, (Spain)
Thesis advisors: Miguel Ángel Gomez Borja, Carlotta Lorenzo, University of Castilla-La Mancha (Spain)
Dutch and Spanish Social Networking Sites Users and Non-Users: a comparative study

ANALOGBEI Mathew Abanum, University of Strathclyde, Scotland UK
Thesis Supervisors:Kevin.I.N.Ibeh, John Finch, University of Strathclyde, Scotland UK
An Analysis of the market entry mode choices of International Retailers

ANNINOU Ioanna , Cardiff Business School, Cardiff University, UK
Thesis Supervisor: John Pallister, Cardiff University, UK
Functional Foods: A Consumer Behaviour Perspective

CHAMEROY Fabienne, Phd candidate, CERGAM, IAE Aix-en-Provence, Université Paul Cézanne Aix-Marseille III, France
Thesis Advisor: Jean-Louis Chandon, CERGAM, IAE Aix-en-Provence, Université Paul Cézanne Aix-Marseille III, France
Consequences of consumer sensitivity to labels on branding strategies

FALLU Jean-Mathieu, HEC Montreal, Canada
Thesis Supervisor: Alain d’Astous, HEC Montreal, Canada
How actualizing a socially responsible consumption behaviour impacts attitude toward socially responsible consumption

HURÉ Elodie, CREM-UMR CNRS 6211, IGR-IAE, University of Rennes 1
Thesis advisor: Gérard Cliquet, CREM-UMR CNRS 6211, IGR-IAE, University of Rennes 1
The consumer’s shopping behaviour in electronic grocery shopping

KREUZER,Maria Innsbruck University School of Management, Austria
Thesis Supervisor:Hans Mühlbacher, Innsbruck University School of Management, Austria
An embodied cognition approach to the study of consumer brand knowledge

PAOLACCI Gabriele - PhD student at Ca’ Foscari University of Venice, Italy
Thesis Advisors: Massimo Warglien, Ca’ Foscari University of Venice, Italy; Katherine Burson –University of Michigan
Intermediate Options reduce Reluctance to Trade: adaptation processes and boiled frog effect

SCHLIEWE Jana Technische Universität, Ilmenau, Germany
Thesis Supervisor: Kerstin Pezoldt, Technische Universität, Ilmenau, Germany
Acceptance of innovative Self-Service-Technologies – are there differences between men and women?

TRIGUEIRO Hyane, CERAG, Grenoble University II, France
Thesis Advisor: Pierre Valette-Florence, IAE de Grenoble, France
Evaluation of line extension: A study of new luxury brands