Homepage - Conference Committees - Papers - Doctoral Colloquium

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Luxury Goods

CASABURI I., ESADE, Spain

China as a market: luxury brand consumer behavior

 

CERVELLON M-C. - HJERTH H., RICARD S., International University of Monaco, Monaco ; CAREY L., Glasgow Caledonian University, Scotland.

Green in Fashion? An exploratory study of national differences in consumers concern for eco-fashion

 

FLECK N., Université de Cergy Pontoise; KORCHIA M., BEM Bordeaux Management School ; LE ROY I., CSA, France

Choisir une célébrité pour une publicité : le cœur ou la raison ?

 

HEINE K. - TROMMSDORFF V.  Technische Universitaet Berlin, Germany         

Practicable Value-Cascade Positioning of Luxury Fashion Brands

 

MAMAN A-F., ESSEC Business School, France

Buying Non-deceptive Luxury Counterfeits: Can We Call It a Misbehaviour?

 

MO T.- ROUX E., Université Aix en Provence, France

Have they change after moving abroad? European-chinese consumer values and attitudes toward luxury-brand consumption.

 

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