Homepage - Conference Committees - Papers - Doctoral Colloquium

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Marketing Strategy

BEJI-BECHEUR A., Université Paris Est, France                                                          

Service Dominant Logic: une nouvelle conception de la relation de service?

 

BELLAOUAIED M., IAE Lyon III, France

Le rôle médiateur de la satisfaction du personnel dans la qualité de service : vers un marketing interne-externe performant

 

BENNETT D. - SCRIVEN J., London South Bank University, UK 

Don't try to manage brand loyalty

 

BLANC F., IAE Paris ; CROZE-SCARDULLA F., EDC Paris, France

Une réflexion sur le «Low-Cost»: Fin du marketing traditionnel ou retour aux fondements de la discipline?

 

BRESSON F., Orange, France ; BISSON C., Kadir Has University, Turkey          

Toward a better comprehension of complex multi SIM markets in the Sub Saharan Africa: the Kenyan case

 

CASCIO R., University of Central Florida, USA; MARTINEZ RUIZ M.P., Universidad Castilla La Mancha, Spain ; JIMENEZ ZARCO A.I., Oberta de Catalunya, Spain ;  AMATULLI C., University of Bari, Italy           

Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA

 

CIRILLO N., Università degli studi di Napoli “Federico II”, Italy

L’evoluzione del coinvolgimento del cliente nei processi di innovazione: Nuovi modelli di business e nuove minacce competitive. Il caso del settore dell’infotainment

 

DISHMAN P., Utah Valley University ; FAWCETT S., Brigham Young University, USA

Intelligence applications in the supply chain-to-market continuum: a model

 

FORTEZZA F., Università degli studi di Urbino “Carlo Bo” – PENCARELLI T., Università degli Studi di Urbino “Carlo Bo”, Italy

Il marketing delle esperienze fra specificità e tendenze evolutive. Il caso Wish Days

 

GARCIA DEL JUNCO J., Universidad de Sevilla, Spain ; DUTSCHKE G., Atlântica Lisboa, Portugal

The importance of learning organization concepts for strategic marketing. A quantitative research

 

GÜNGÖR Ö., Yeditepe University ; BILGIN F.Z., Marmara University, Turkey       

Openness and capability of organizations in capturing and making use of customer's advisory

 

KIROVA V., ESC La Rochelle ; TRINQUECOSTE J-F., Université Montesquieu - Bordeaux IV, France

A propos du lien marketing-stratégie dans l'entreprise : un cas d’observation participante

 

KRZYZANOWSKA M., Warsaw School of Economics, Poland    

The Influence of Competition on Marketing

 

IASEVOLI G., Università LUMSA di Roma, Italy

Il Marketing dei diritti televisivi: strategie di license stretching

 

IRONICO S., Università IULM, Italy

Marketing and communication strategies aimed at children in the Italian food sector: a consumer learning perspective

 

LEIGH L., Olayan School of Business, American University of Beirut, Lebanon    

Quantity discounts; how big should they be?

 

LIVARCIN O. - CEVIK M. - FIKES L.T. - GÜRKAYNAK N., Yeditepe University, Turkey

Assessing Marketing Strategies of Enterprises By Using Color Based Marketing Strategies (CBMS) Model

 

MIHART I. - CALCIU M., IAE de Lille, France                                        

Maximisation du capital client par allocation dynamique des actions marketing à effet persistant

 

MOLINER VELAZQUEZ B. - GIL SAURA I. - RUIZ MOLINA MaE., Universidad de Valencia, Spain

Análisis comparativo del proceso de satisfacción de las empresas de servicios respecto a sus proveedores y sus clientes

 

MOLL I. - MONTANA J., ESADE Business School ; SOLE PARELLADA F., Universidad Politécnica de Cataluña, Spain           

Design for all, enfoque estratégico para incrementar el número y la satisfacción de los clientes, usuarios y prescriptores

 

SAGLIK D., Yeditepe University ; BEYHAN A ., Ozyegin University, Turkey        

Within the context of global economical crisis, consumers’ perception of fairness in pricing: the effect of “Special Consumption tax” reduction on Turkish Automotive Brands

 

SAVELLI E., Università degli studi di Urbino, Italy – MORICONI S., Università degli studi di Urbino

La creazione del valore passa attraverso i sensi. Il caso Perugina.

 

SIGNORI P., Università degli studi di Verona, Italy – GAUDENZI B., Università degli studi di Verona, Italy – RUSSO I., Università degli studi di Verona, Italy

Le nuove potenzialità del doppio posizionamento strategico

 

TOFTEN E., Nofima  Market ; HAMMERVOLL T., Harstad University College, Norway     

The strategic role and value of importers of niche products in the food and wine industries

 

TUNISINI A., Università di Urbino, Italy – BOCCONCELLI R., Università di Urbino, Italy

The Relationship Between Marketing and Purchasing in Business - to - Business Markets

 

VALLET-BELLMUNT T. - MARTÍNEZ-FERNÁNDEZ MaT., Universitat Jaume I ; CAPÓ-VICEDO J., Universitat Politécnica de Valencia, Spain

Relaciones verticales entre empresas. Análisis de contenido multidisciplinar e internacional 1997-2006

 

VAZQUEZ J.L. – LANERO A. – GUTIERREZ P. – PURIFICACION GARCIA M., University of León, Spain

La educación del espíritu empresarial como estrategia de marketing en la universidad pública

 

WIEDMANN K.-P. - LANGNER S. - PANKALLA L. - HENNIGS N., Leibniz University of Hannover, Germany         

Open Source as Challenge for Marketing Management: Exploring and Understanding Participants’ Motivations as a Basis for Interactive Communication Strategies

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