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BTB

COLLINS H. - CRESPIN-MAZET F. - GOGLIO-PRIMARD K. , EUROMED Management Toulon, France

Branding as a market shaping activity - a case study in the construction industry

 

DAMAK TURKI M., IHEC Sfax, Tunisia ; KAMMOUN M., Faculté des sciences économiques et de gestion de Sfax, tunisia

L’effet de la promotion des ventes sur la performance des distributeurs. Cas de trois entreprises maghrébines

 

GUERCINI S. - RANFAGNI S. Università degli Studi di Firenze, Italy- RUNFOLA A., Università degli Studi di Perugia, Italy

La rappresentazione del tempo nelle reti di marketing. Il caso dell’interazione acquirente-fornitore nel sistema moda

 

HAMMERVOLL T., Harstad University College, Norway ; TOFTEN K., Nofima, Norway

Drivers inter-organisational trust in exchange relationships

 

LACOSTE S., Advancia-Negocia, France

“Strategic Partnership”: Moving the Limit of Relationship Marketing Further

 

LEIGH L. - YORKE-SMITH N., Olayan School of Business, American University of Beirut, Lebanon

An adaptation of the Bass New Product Diffusion Model for Multiple Purchases of Capital Items

 

RUIZ-MOLINA M.E. - GIL-SAURA I. - FUENTES-BLASCO M., University of Valencia, Spain

La lealtad y los beneficios relacionales como criterios de segmentación en las relaciones entre empresas de servicios

 

SANTOS VIJANDE M.L., University if Oviedo,Spain ; LOPEZ SANCHEZ J.A., University if Extremadura, Spain

Consecuencias del aprendizaje organizativo sobre la innovación y los resultados en las SEIC: un estudio empírico

 

SIMÕES C.,University of Minho/School of Economics and Management, Portugal; MASON K., University of Lancaster/The Management School, UK

The role of Corporate Identity in Informing a New Business Relationship

 

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