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Culture

CALCIU M., LEM-IAE Business School, France ; POPA I. – TUDOR C., Academia de Studii Economicie, Facultatea de REI, Romania

Document Based Marketing Simulations as vehicles for knowledge acquisition. Observing their impact on student progress applying learning theories in an intercultural context.

 

CHERON E., Sophia University, Faculty of Liberal Arts, Japan ; KOHLBACHER F., German Institute for Japanese Studies (DIJ) Tokyo, Japan

Exploring Antecedents of Older Consumers' Self-Perceived Age: Evidence from Japan

 

COLOM VALLS I., Universitat de Vic, Spain ; MICO SANZ J.L. - SABATE LOPEZ J., Universitat Ramon Llull, Spain

La comunicación estratégica al servicio de los grupos de música pop y rock en lengua catalana en el escenario digital

 

DA SILVA A.L.B. - MENEGHEL A., Pontifícia Universidade Católica de São Paulo - PUC-SP, Brazil

Da funcionalidade à emoção: conectando marcas às pessoas

 

KESSOUS A., INSEEC Business School, France ; ROUX E., IAE Aix-en-Provence - Aix-Marseille III - Université Paul Cézanne, France

Les relations des consommateurs aux marques nostalgiques : les effets générationnels

 

KRAIEM A. FSEG Tunis, Tunisia ; BOUSLAMA N., Faculté des Sciences Economiques et de Gestion de Tunis, Tunisia

L’influence de la consommation des émotions sur la satisfaction : cas du spectacle théâtral

 

LADO N., Universidad Carlos III de Madrid, Spain ; MAYDEU-OLIVARES A., University of Barcelona, Spain ; CESARONI F. - HO H.C., Universidad Carlos III de Madrid, Spain

Co-branding Strategies Applied to High-tech Products and Luxury Brands: A Cross-cultural Perspective

 

MALOTA E., Corvinus University Budapest, Hungary

Views on cultural differences and the global world, "The intercultural energy bomb"

 

POMPEU B. - SANTOS J. - PEREZ C., Escola de Comunicações e Artes (ECA-USP), Brazil

O Carnaval do Rio de Janeiro e os estudos de tendência: uma proposta semiótica viável e surpreendente

 

 

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