![]() |
![]() |
International Marketing Trends Conference
Paris, 20th-22nd January 2011
Education
BENNETT R., London Metropolitan University, UK
Career advancement of marketing research managers: the role of professional marketing experience
CALDERÓN-GARCÍA H. - FRASQUET DEL TORO M. - CERVERA TAULET A., University of Valencia, Spain
An analysis of relationship quality in university-industry linkages
COSTA C., Faculdade de Economia Universidade nova de Lisboa, Portugal ; QUEIROGA A.P., IPAM – Instituto Português de Administração e marketing, Portugal
MORPHITOU R.N., University of Nicosia - Cyprus
Consumer Orientation in Cypriot Higher Education: The case of Private Universities
RUGGIERI A. - AQUILANI B. - SILVESTRI C., Tuscia di Viterbo, Italy
The role and impact of on line communication on service perception of university students