International Marketing Trends Conference

Paris, 20th-22nd January 2011


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Education

BENNETT R., London Metropolitan University, UK

Career advancement of marketing research managers: the role of professional marketing experience

 

CALDERÓN-GARCÍA H. - FRASQUET DEL TORO M. - CERVERA TAULET A., University of Valencia, Spain

An analysis of relationship quality in university-industry linkages

 

COSTA C., Faculdade de Economia Universidade nova de Lisboa, Portugal ; QUEIROGA A.P., IPAM – Instituto Português de Administração e marketing, Portugal

The determinants and consequences of customer solutions in a learning organization: Analysing the role of performance

 

MORPHITOU R.N., University of Nicosia - Cyprus

Consumer Orientation in Cypriot Higher Education: The case of Private Universities

 

RUGGIERI A. - AQUILANI B. - SILVESTRI C., Tuscia di Viterbo, Italy

The role and impact of on line communication on service perception of university students

 

 

 

 


Homepage - Conference Committees - Papers