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Financial Marketing

CÉSAR-MACHADO J. - DE LENCASTRE P., Catholic University of Portugal, Portugal ; VACAS-DE-CARVALHO L., Universidad Adolfo Ibañez, Chile

Rebranding mergers: how importance is the figurativeness of the brand’s signs?

 

FONTAINER R. – PILOTE C., Université du Québec, Canada

An Empirical Study of Canadian Companies to determine clients' preferred relationship approach with their financial auditor

 

HANSEN T., Copenhagen Business School, Denmark

Context Effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust

 

KUNDU S. - DATTA S.K., Mody Institute of Technology and Science, India

Standardization of e-banking Operation of Indian PSBs and Customer Satisfaction

 

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