International Marketing Trends Conference

Paris, 20th-22nd January 2011

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Financial Marketing

CÉSAR-MACHADO J. - DE LENCASTRE P., Catholic University of Portugal, Portugal ; VACAS-DE-CARVALHO L., Universidad Adolfo Ibañez, Chile

Rebranding mergers: how importance is the figurativeness of the brand’s signs?


FONTAINER R. – PILOTE C., Université du Québec, Canada

An Empirical Study of Canadian Companies to determine clients' preferred relationship approach with their financial auditor


HANSEN T., Copenhagen Business School, Denmark

Context Effects in Financial Customer-Seller Relationships: The Role of Broad-Scope Trust


KUNDU S. - DATTA S.K., Mody Institute of Technology and Science, India

Standardization of e-banking Operation of Indian PSBs and Customer Satisfaction




Homepage - Conference Committees - Papers