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International Marketing Trends Conference
Paris, 20th-22nd January 2011
Tourism & Leisure
ABBATE T. - CAPPELLO G. - RECUPERO A., Universitŕ degli Studi di Messina, Italy
Flussi crocieristici: nuove opportunitŕ per lo sviluppo locale
DEL CHIAPPA G., Universitŕ degli Studi di Sassari, Italy
GALLARZA G. M. - GIL-SAURA I., University of Valencia, Spain ; ARTEAGA MORENO F., Universidad Católica de Valencia San Vincente Mártir, Spain
GALLOUJ C., Université Paris 13, France ; LEROUX E. Université Paris 14, France
GÓMEZ AGUILAR A. - YAGÜE GUILLÉN M. J. - VILLASEŃOR ROMAN N., Universidad Autónoma de Madrid, Spain
Destination Brand Personality: An Application to Spanish Tourism
KÁLDI J. - JÓZSA L. - HUSZKA P., Széchenyi István University, Hungary
KARAKOC G., Atilim University, Department of Tourism Management, Turkey ; TENGILIMOGLU D., Gazi University, Turkey ; YILIK P., Kudret Goz Ankara Hospital, Turkey
VALLS J.F. - SUREDA J., ESADE Business School, Spain ; ANDRADE M.J. University of A Coruńa , Spain ; FREUND D., TSI-URLL, Spain
Hybrid consumption behaviour in spanish tourists
VASSINEN A. - TIKKANEN H., Aalto University School of Economics, Finland
Causal analysis of email promotion peformance using fuzzy logic