International Marketing Trends Conference

Paris, 20th-22nd January 2011


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Tourism & Leisure

ABBATE T. - CAPPELLO G. - RECUPERO A., Universitŕ degli Studi di Messina, Italy

Flussi crocieristici: nuove opportunitŕ per lo sviluppo locale

 

DEL CHIAPPA G., Universitŕ degli Studi di Sassari, Italy

Awareness, use and attitude of tourism companies towards Web 2.0: and empirical analysis on the Italian hospitality sector

 

GALLARZA G. M. - GIL-SAURA I., University of Valencia, Spain ; ARTEAGA MORENO F., Universidad Católica de Valencia San Vincente Mártir, Spain

Importancia de las percepciones del gestor del servicio. Un análisis empírico sobre el valor entregado en hoteles espańoles

 

GALLOUJ C., Université Paris 13, France ; LEROUX E. Université Paris 14, France

Les Trajectoires d’innovation dans le tourisme et leur impact sur le développement durable: un cadre conceptuel

 

GÓMEZ AGUILAR A. - YAGÜE GUILLÉN M. J. - VILLASEŃOR ROMAN N., Universidad Autónoma de Madrid, Spain

Destination Brand Personality: An Application to Spanish Tourism

 

KÁLDI J. - JÓZSA L. - HUSZKA P., Széchenyi István University, Hungary

Reaktionen einer internationalen Hotelkette auf die Herausforderungen des 21. Jahrhundertes - Was wird unter Service-dominant Logic verstanden?

 

KARAKOC G., Atilim University, Department of Tourism Management, Turkey ; TENGILIMOGLU D., Gazi University, Turkey ; YILIK P., Kudret Goz Ankara Hospital, Turkey

Strategic marketing planning in tourism businesses: a study on four and five-star chain hotels in Turkey

 

VALLS J.F. - SUREDA J., ESADE Business School, Spain ; ANDRADE M.J. University of A Coruńa , Spain ; FREUND D., TSI-URLL, Spain

Hybrid consumption behaviour in spanish tourists

 

VASSINEN A. - TIKKANEN H., Aalto University School of Economics, Finland

Causal analysis of email promotion peformance using fuzzy logic

 

 


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