International Marketing Trends Conference

Paris, 20^th-22^nd January 2011

Young Social Forum - List of papers

BOUJBEL L., UQAM, Canada ; D’ASTOUS A., HEC Montréal, Canada

Life Satisfaction and Voluntary Simplicity: Exploring the Mediating Role of Consumption Desires

DE NONI I. - PIERANI C., University of Milan - Milany

Organizational and Strategic Competences Role in Web-based Solutions Adoption

EL KAMEL L. - BOUJBEL L., UQAM, Canada

Is it possible to satiate real consumption desires in virtual worlds? Second Life case study

GAD MOHSEN M., London Metropolitan University, UK

Time and Temporality in Consumer Research: Insights into Potential Time-related Themes in Consumer Behaviour and Decision Processes

JING Z. - YANLING D., Management school ,Huazhong university of science and technology, China

The Impact of Ambidexterity of Market Orientation on New Product Performance: Evidence from Chinese Manufacturers

SELLIER A-L., NYU, USA ; DAHL D.W., UBC, Canada

The Impact of Choice Overload on Post-Purchase Experiences: Creative Success Is Enjoyed Through Restricted Choice

ZACKARIASSON P., University of Gothenburg, Sweden

Marketing video games in the cultural economy