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DOCTORAL COLLOQUIUM

 

BAUER Martina

Lifestyle segmentation and identity changes – A life course perspective

 

DAS Moumita

How to sell luxury from a non-luxury store

 

KOIVISTO Elina

Co-creating meanings of sustainability: A discursive study of the Fur Trade Industry

 

LAPORTE Marie-Eve

The consumer perception of nutritional risk

 

LEMARIE Linda

Mort vs Ostracisme: Deux strategies de communication du risqué envers la cible des jeunes conducteurs

 

LIMA Ana Pinto De, DIONISIO Pedro, BRITO Carlos

The interdependence between brands and brand communities

 

LOPEZ Benoit Anthony

Identifying the antecedents of Born Global

 

MASAYUKI Tsumura

Commercial main character associations with advertisement attitude and buying binge

 

SAKURAKI Rie

The effect of inter-business relationships on firms’ product lines

 

VIGLIA Giampaolo

Reference-point formation: The effect of social comparison in a marketing scenario

 

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