International Marketing Trends Conference

Venice, 19th-21st January 2012


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E-COMMERCE

 

BEZES Christophe  

Risque perçu et réducteurs de risque d’achat en ligne et en magasin : le cas Fnac

 

CHEN Xiaoyan, CLIQUET Gérard

New trends in mobile commerce: an empirical survey in China

 

CORVI Elisabetta, BONERA Michelle             

Online visual merchandising vs. fashion websites’ attractiveness and popularity

 

FUENTES-BLASCO Maria, GIL-SAURA Irene, MOLINER-VELÁZQUEZ Beatriz

The formation of perceived value of electronic service from the study of its antecedents

 

GROSSO Monica, CASTALDO Sandro, HOFACKER Charles, PREMAZZI Katia     

Increasing customers' information sharing in the online setting: an empirical investigation on the role of trust and compensation

 

KHROUF Lilia, FRIKHA Azza, LEMOINE Jean-François        

Le rôle de l’imagerie mentale dans la compréhension des réponses des internautes

 

WASHIDA Yuichi, TANAKA Hiroaki, UEDA Kazuhiro   

Mapping of associations between in-store and online purchases: a proposal for a new product recommendation method

 

ZARRAD Houda, DEBABI Mohsen        

Intention d’achat à partir du web : antécédents et effets

 

ZHANG Xuan, JING Fengjie                 

商品的线购买的影响研究

 


Homepage - Conference Committees - Papers